Book Review: Simple Heuristics That Make Us Smart by Gerd Gigerenzer and Peter M. Todd.
This book presents serious arguments in favor of using simple rules to make most decisions. They present many examples where getting a quick answer by evaluating a minimal amount of data produces almost as accurate a result as highly sophisticated models. They point out that ignoring information can minimize some biases:
people seldom consider more than one or two factors at any one time, although they feel that they can take a host of factors into account
They appear to overstate the extent to which their evidence generalizes. They test their stock market heuristic on a mere six months worth of data. If they knew much about stock markets, they’d realize that there are a lot more bad heuristics which work for a few years at a time than there are good heuristics. I’ll bet that theirs will do worse than random in most decades.
The book’s conclusions can be understood by skimming small parts of the book. Most of the book is devoted to detailed discussions of the evidence. I suggest following the book’s advice when reading it – don’t try to evaluate all the evidence, just pick out a few pieces.