Talking20 is an ambitious startup attempting to make a wide variety of blood tests available at the surprisingly cheap price of $2 per test. Getting the drop of blood needed will still be a pain, but doing it at home and mailing in a postcard will simplify the process a lot.

If this succeeds it would dramatically increase our knowledge of things such as our cholesterol levels.

But I get the impression that they are being rather optimistic about how quickly they can get enough sales volume to make money.

Their attempt to use Indiegogo doesn’t appear to be as appropriate to their needs as seeking angel or VC investment would be.

I’m also concerned that the institutions they would compete with will try to get them regulated in ways that would drastically increase their costs.

I’m somewhat tempted to order something from them via Indiegogo, but I’m not confident in their ability to deliver.